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The influence of brand on consumer choice of mobile phone service providers in Tanzania a study of mobile phone subscribers in Dar es salaam

Sariah, Lufuvacho Mark

The influence of brand on consumer choice of mobile phone service providers in Tanzania a study of mobile phone subscribers in Dar es salaam - Dar es salaam: University of Dar es salaam; 2021. - xi, 58p.; ill.: 30cm.

Include bibliographical reference
Thesis: MA(Marketing)-University of Dar es salaam

Subjects--Topical Terms:
Consumer's preferences
Brand choices
Cell phones
Information services
Mobile phone subscribers
Dar es salaam

LC Class. No.: THS EAF HF5415.32 T34 S27

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