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Effectiveness of digital advertising on customers' purchase decisions: the case of Brewing companies in Dar es Salaam

Ramadhani, Malka

Effectiveness of digital advertising on customers' purchase decisions: the case of Brewing companies in Dar es Salaam - Dar es Salaam: University of Dar es Salaam, 2021. - xii,64p.: ill.; 30cm.

Includes bibliographical references
Thesis: MA(Business Administration) -University of Dar es Salaam

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LC Class. No.: THS EAF HF6146.I58T34R353

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