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Effect of digital marketing on customer satisfaction in the banking industry of Tanzania: a case of equity bank Tanzania

Ndondole, Alex

Effect of digital marketing on customer satisfaction in the banking industry of Tanzania: a case of equity bank Tanzania - Dar es Salaam: University of Dar es Salaam, 2022. - xiii,71p.: ill.; 30cm.

Includes bibliographical references
Thesis: MA Business Administration -University of Dar es Salaam

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LC Class. No.: THS EAF HF5415.1265T34N366

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