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The contribution of customer relationship management (CRM) on bank performance : the case of CRDB bank limited

Mwile, Bruce

The contribution of customer relationship management (CRM) on bank performance : the case of CRDB bank limited - Dar es Salaam : University of Dar es Salaam, 2006. - xi, 78p. : ill. ; 30cm.

Includes bibliography

Subjects--Topical Terms:
Banks and banking
Tanzania
Customer services,
CRDB Bank Ltd, Research

LC Class. No.: THS EAF HG3431.A85T34M95

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