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The effects of legislative bans on advertising and sales promotion on consumer behavior : the case of Tobacco products in Tanzania

Kasaka, Isamba

The effects of legislative bans on advertising and sales promotion on consumer behavior : the case of Tobacco products in Tanzania Isamba Kasaka - Dar es salaam ; University of Dar es Salaam , 2019. - xiii, 91p. ; ill. ; 30 cm.

Includes bibliographical references
Thesis: MBA (Marketing)-University of Dar es Salaam

Subjects--Topical Terms:
Consumer behavior
Advertising bans
Legislative
Tobacco products, Tanzania

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