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An evaluation of impacts of rebranding on customers case study of mobile phone service providers in Tanzania

Machungu, Nicholas

An evaluation of impacts of rebranding on customers case study of mobile phone service providers in Tanzania - Dar es Salaam. : University of Dar es Salaam. 2012, - xii,74p. : ill. ; 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Brand name products
Brand choice
Mobile phone service providers
Customer service
Tanzania

LC Class. No.: THS EAF HF5415.3.T34M32

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