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Business market management : understanding, creating and delivering value

Anderson, James C.

Business market management : understanding, creating and delivering value - 2nd. ed. - Upper Saddle River : Pearson Prentice Hall, 2005. - v, 460p. : ill. ; 24cm. - International edition .

Includes bibliographical references and index

ISBN: 0-13-123009-3

Subjects--Topical Terms:
Industrial marketing

LC Class. No.: HF5415.12.A15

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