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Media management: a casebook approach.

Hollifield, C.Ann.

Media management: a casebook approach. - 5th ed. - New York: Routledge, 2016. - xvi,416p.: ill; 23cm.

Include bibliographical references and index

ISBN: 9781138901025

Subjects--Corporate Names:
Media management
Marketing
New York

LC Class. No.: SJMC P96.M34M4

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