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Effectiveness of internet utilization as a marketing communication medium in developing countries: the case of Dar es Salaam city

Mbanguka, Noel Francis

Effectiveness of internet utilization as a marketing communication medium in developing countries: the case of Dar es Salaam city - Dar es Salaam: University of Dar es Salaam, 2010 - xii,81p.: ill.; 30cm.

Includes bibliographical references
Thesis: MBA (Marketing)-University of Dar es Salaam

Subjects--Topical Terms:
Internet advertising
Internet marketing
Marketing communication
Development countries
Dar es Salaam City

LC Class. No.: THS EAF HF6146.158.M3252

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