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The marketing research process

Wright, Len Tiu

The marketing research process - 5th ed. - England : Prentice Hall, 2000 - xxv, 469p. : ill. ; 25cm.

Includes bibliographical references and index

ISBN: 0-13-011753-6

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5412.2.W75

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