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Media management matters: challenges and opportunities for bridging theory and practice.

Rohn, Ulrike.

Media management matters: challenges and opportunities for bridging theory and practice. - New York: Routledge, 2020. - xiii,266p.: ill; 23cm.

Include bibliographical references and index

ISBN: 9780367211004

Subjects--Corporate Names:
Mass media management
New Media

LC Class. No.: SJMC P96.M34M427

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