Essentials of marketing research
William G. Zikmund, Barry J. Babin
Essentials of marketing research - 3rd ed. - Mason South-Western 2007 - xxi,414p.; ill. 26cm.
Includes bibliographical references and index
HF5415.2 Z537 normal Social science available
Essentials of marketing research - 3rd ed. - Mason South-Western 2007 - xxi,414p.; ill. 26cm.
Includes bibliographical references and index
HF5415.2 Z537 normal Social science available