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Innovation in pricing : contemporary theories and best practices

Hinterhuber, Andreas

Innovation in pricing : contemporary theories and best practices - London : Routledge, 2012 - xix,415p. : ill. ; 23cm.

Includes bibliography and index

ISBN: 9780415521642

Subjects--Topical Terms:
Pricing
Marketing- Technological innovations

LC Class. No.: HF5416.5.1586

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