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Assessment of the effectiveness of marketing strategies used by local management consulting organizations : a case of selected organizations in Dar es Salaam

Basil, Martine

Assessment of the effectiveness of marketing strategies used by local management consulting organizations : a case of selected organizations in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2006 - x,100p. : ill. : 30cm.

Includes bibliography

Subjects--Topical Terms:
Marketing management
Marketing strategies, Dar es Salaam

LC Class. No.: THS EAF HF5415.13.B37

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