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The role of customer relationship marketing on the customer retention in the Tanzania banking sector: the case of selected commercial banks in dar es salaam city

Swai,Alvin

The role of customer relationship marketing on the customer retention in the Tanzania banking sector: the case of selected commercial banks in dar es salaam city Alvin swai - Dar es salaam University Of Dar es salaam 2022 - xi,52p.; ill.; 30cm.

Includes Bibliographical Reference
Thesis: ( MBA Marketing) - University Of Dar es salaam.

Subjects--Topical Terms:

LC Class. No.: THS EAF HC79.C6S935

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