Brand warfare : 10 rules for buiding the killer brand
D'alessandro, David F
Brand warfare : 10 rules for buiding the killer brand David F D'alessandro - London ; McGraw-Hill , 2001. - xviii, 185p. : 22 cm.
0071398503
Brand name products
Product management
Brand warfare : 10 rules for buiding the killer brand David F D'alessandro - London ; McGraw-Hill , 2001. - xviii, 185p. : 22 cm.
0071398503
Brand name products
Product management