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Markrting Communications : engagement, strategies and practice

Fill, Chris

Markrting Communications : engagement, strategies and practice - 4th ed. - London : Prentice Hall, 2006 - xxxiii, 899P.: ill.; 26cm

Includes bibliographical references and index

ISBN: 0-273-68772-7

Subjects--Topical Terms:
communication in marketing
Marketing channels
Sales promotion
London

LC Class. No.: SJMC 5415.123.F55

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