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Basic Marketing : A global - Managerial Approach

Perreault, William D.

Basic Marketing : A global - Managerial Approach - 15th.ed. - Boston : McGraw-Hill/Irwin - xli, 789P.: ill.; 28cm

Includes bibliographical references and index

ISBN: 0-07-252523-1

Subjects--Topical Terms:
Marketing - Management
Boston :
McGraw-Hill Irwin
Boston

LC Class. No.: SJMC HF5415.13.M369

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