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Contemporary advertising

Arrens, Williams F

Contemporary advertising - 10th. - Boston : McGraw-HillIrwin, 2006 - xl, 600P.' ill.; 28cm

Includes bibliographical references and index

ISBN: 0-07-29-6472-3

Subjects--Topical Terms:
Advertising
Boston

LC Class. No.: SJMC HF5821.B62

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