Strategic marketing.
Cravens, David W.
Strategic marketing. - 8th ed. - New York: McGraw-Hill, 2006. - xvii,726p.: ill; 26cm.
Include bibliographical references and index
9780072966343
Decision making
Management
SJMC HF5415.135.C72
Strategic marketing. - 8th ed. - New York: McGraw-Hill, 2006. - xvii,726p.: ill; 26cm.
Include bibliographical references and index
9780072966343
Decision making
Management
SJMC HF5415.135.C72