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Media Management : A casebook Approach

Sylvie George, et al...

Media Management : A casebook Approach - 4th.ed - New York : Taylor & Francis Group, 2008 - ix,411P.: ill.; 22.5cm

Includes bibliographical references and index

ISBN: 978-0-8058-6197-6

Subjects--Topical Terms:
Media Management
New York

LC Class. No.: SJMC P96.M34H65

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