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The influence of relationship marketing in the customer retention : a case of Saidi Salim Bakhresa and Company Limited

Ismail Rashid Mkieti

The influence of relationship marketing in the customer retention : a case of Saidi Salim Bakhresa and Company Limited - Dar es Salaam University of Dar es Salaam, 2009. - xiii,110p. ill. 30cm.

Includes bibliographical references Thesis: MBA (Marketing)-University of Dar es Salaam

Subjects--Topical Terms:
Customer relations
Relationship marketing
Customer retention
Said Salim Bakhresa

LC Class. No.: THS EAF HF5415.55.M44

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