Normal view MARC view ISBD view

Ratings analysis: the theory and practice of audience research.

Webster, James G.

Ratings analysis: the theory and practice of audience research. - 2nd ed. - Mahwah: Lawrence Erlbaum Associates Inc, 1999. - x,282p.: ill; 22.5cm.

Include bibliographical references and index

ISBN: 0805830995

Subjects--Corporate Names:
Audience research
Audience ratings

LC Class. No.: SJMC HE8700.65.W42

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)