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The influence of relationship marketing in the customer retention : a case of Said Salim Bakhresa & Co. Ltd

Mkieti, Ismail Rashid

The influence of relationship marketing in the customer retention : a case of Said Salim Bakhresa & Co. Ltd - Dar es Salaam : University of Dar es Salaam, 2010. - xiii,110p. : ill. ; 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Marketing
Customer services
Said Salim Bakhresa & Co. Ltd

LC Class. No.: THS EAF HF5415.5.M544

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