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The influence of branding on product acceptance in the Tanzanian market : the cese of consumers of cosmetics in Kinondoni municipality in Dar es Salaam

Idda Yessaya

The influence of branding on product acceptance in the Tanzanian market : the cese of consumers of cosmetics in Kinondoni municipality in Dar es Salaam - Dar es Salaam: University of Dar es Salaam, 2016. - xi,75p. ; ill. : 30cm.

Includes bibliographical references
Thesis : MBA (Marketing)- University of Dar es Salaam

Subjects--Topical Terms:
Branding (Marketing)
Cosmestics
Brand choice
Kinondoni municipality
Dar es Salaam region
Tanzania

LC Class. No.: THS EAF HF5415.1255.T34Y47

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