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Marketing for hospitality and tourism

Philip Kotler

Marketing for hospitality and tourism - 5th ed. - New Jersey : Pearson , 2006. - xxiv,932p. : ill. ; 26cm.

ISBN: 0-13-201773-3

Subjects--Topical Terms:
Hospitality industry-Marketing
Tourism-Marketing

LC Class. No.: TX911.3.M3K68

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