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The role of brand image on the consumer's product preference in Tanzania: the case study of inorgarnic fertilizer products

Fabian, January

The role of brand image on the consumer's product preference in Tanzania: the case study of inorgarnic fertilizer products - Dar es Salaam, University of Dar es Salaam ; 2016. - xi, 76p. ; ill. : 30cm.

Includes bibliographical and references

Subjects--Topical Terms:
Consumer's preferences
Branding (Marketing)
Fertilizers,
Tanzania

LC Class. No.: THS EAF HF5415.33.T34F32

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