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The Influence of utilitarian,hedonic and social values on customer satisfaction and behaviour intention with their shopping experince in supermarkets : a case study of Tanzania

Msimbira, Mary

The Influence of utilitarian,hedonic and social values on customer satisfaction and behaviour intention with their shopping experince in supermarkets : a case study of Tanzania - Dar es Salaam, University of Dar es Salaam; 2016. - xiii,82p. ; ill. : 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Customer satisfaction
Customer behaviour
Shopping
Supermarkets
Tanzania

LC Class. No.: THS EAF HF5415.335.T34M74

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