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Creative strategy in direct & interactive marketing.

Jones, Susan K.

Creative strategy in direct & interactive marketing. - 3rd ed. - Chicago: RACOM Communications, 2006. - xiv,408p.: ill; 29cm.

Include bibliographical references and index

ISBN: 9781933199023

Subjects--Corporate Names:
Marketing
Production

LC Class. No.: SJMC HF5415.126.J66

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