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Marketing communications : interactivity, communities and content

Chris Fill

Marketing communications : interactivity, communities and content - 5th ed. - Harlow : Pearson Education Limited , 2009. - xxxvii,958p. : ill. ; 27cm.

Includes bibliographical references and index

ISBN: 978-0-273-71722-5

Subjects--Topical Terms:
Communication in marketing
Marketing channels
Sales promotion

LC Class. No.: HF5415.123.F55

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