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Marketing research: an applied orientation.

Malhotra, Naresh. K.

Marketing research: an applied orientation. - New Jersey: Prentice-Hall Inc, 1993. - xxxv,857p.: ill; 25.5cm.

Include bibliographical references and index

ISBN: 0130099864

Subjects--Corporate Names:
Marketing
Research
Data collection
Data analysis

LC Class. No.: SJMC HF5415.2.M29

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