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Promotional strategy: managing the marketing communications process.

Engel, James F.

Promotional strategy: managing the marketing communications process. - 5th ed. - Homewood: Richard D. Irwin Inc, 1983. - xv,655p.: ill; 24cm.

Include bibliographical references and index

ISBN: 025602846X

Subjects--Corporate Names:
Marketing
Communications

LC Class. No.: SJMC HF5415.E65

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