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Branding strategies in small and medium enterprises (SMEs) operating in Dar es Salaam

Mabada, Sophia

Branding strategies in small and medium enterprises (SMEs) operating in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2013 - xii, 63p. : ill. ; 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Branding (Marketing)
Small business
Dar es Salaam

Subjects--Geographic Terms:
Tanzania

LC Class. No.: THS EAF HF5415.1255.T34M32

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