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The role of direct marketing in enhancing the microfinance institutions sales perfomance in Tanzania

Hyera, Mecktilde Philbeth

The role of direct marketing in enhancing the microfinance institutions sales perfomance in Tanzania - Dar es Salaam: Unversity of Dar es Salaam, 2015 - xv,92p.: ill.; 30cm.

Including biliographical references
Thesis: MBA - University if Dar es Salaam

Subjects--Topical Terms:
Direct marketing
Microfinance
Pride Tanzania Limited
Sales promotion
Tanzania

LC Class. No.: THS EAF HF5415.126.T34H93

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