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Market segmentation, targenting and positioning strategies by supermarkets : the case of Tanzania

Hassan, Seif

Market segmentation, targenting and positioning strategies by supermarkets : the case of Tanzania - Dar es Salaam : University of Dar es Salaam, 2007 - xiv,94p. : ill. ; 30cm.

Includes bibliographical reference
Thesis: MBA (marketing) University of Dar es Salaam

Subjects--Topical Terms:
Supermarkets,
Marketing strategy,
Tanzania

LC Class. No.: THS EAF HF5469.23.T34 H3

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