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Essential guide to marketing planning

Marian Burk Wood

Essential guide to marketing planning - 2nd ed. - Harlow Pearson Education 2010 - xxii,303p. :ill. ;24cm.

Includes bibliographical references and Index

ISBN: 978-0-273-72576-3

Subjects--Topical Terms:
Marketing planning

LC Class. No.: HF5415.13.W656 2010

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