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Marketing mistakes

Robert, F. Hartley

Marketing mistakes - 5th ed. - New York : JohnWiley&Sons(sea)PTE LTD, 1992 - x,352p. ; 23cm.

Includes indexes

ISBN: 0-471-54836-7

Subjects--Topical Terms:
Marketing -United States-Case studies

LC Class. No.: HF5415.1.H37

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