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New rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly

David Meerman Scott

New rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly - 2nd ed. - New Jersey John &Wiley 2010 - xxx,289p. :Ill. ;23cm

Includes index.

ISBN: 978-0-470-54781-6

Subjects--Topical Terms:
Internet marketing
Public relations

LC Class. No.: HF5415.1265.S393 2010

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