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Consumer behavior : buying, having and being

Solomon, Michael R.

Consumer behavior : buying, having and being - 5th ed. - New Jersey : Inc. Prentice-Hall International, 2002 - xvii,549p. : ill. ; 26cm. - The Prentice Hall International series in marketing .

ISBN: 0-13-095008-4

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32.S6

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