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The brand name development process for consumer goods

Feely, Finola

The brand name development process for consumer goods - Dublin city: University of Dublin City, 1995 - viii,80p.: ill.; 30cm.

Includes bibliographical reference
Thesis: B.A (Business studies)

Subjects--Topical Terms:
Brand name products
Advertizing
Trade marks
Consumer goods

LC Class. No.: THS PAM QTO HD69.B7F53

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