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Marketing plans: how to prepare them, how to use them

McDonald, Malcom

Marketing plans: how to prepare them, how to use them - 4th ed. - Oxford Butterworth-Heinemann 1999 - xviii,578p. ill. 25cm.

Includes index

ISBN: 0-7506-4116-9

Subjects--Topical Terms:
Marketing management,
Management,
Planning

LC Class. No.: HF5415.13.M36

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