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Radio advertisement and business performance : a case of solar electric business of British Petroleum (BP) Tanzania Limited

Gutta Anthony John

Radio advertisement and business performance : a case of solar electric business of British Petroleum (BP) Tanzania Limited - Dar es salaam : University of Dar es Salaam 2006 - x,99p. : ill. ; 30cm. - Thesis MBA (Marketing) University of Dar es salaam .

Includes bibliographical references

Subjects--Topical Terms:
Radio advertising
Solar electric business
British Petroleum
Tanzania

LC Class. No.: THS EAF HF6146.R3G77

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