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Consumers' readness/ attitudes towards advertisement via mobile phone devices: (Tanzania)

William , Ruth

Consumers' readness/ attitudes towards advertisement via mobile phone devices: (Tanzania) - Dar es Salaam : University of Dar es Salam, 2007. - xv,116p. ;ill. ;30cm.

Includes bibliographical references

Subjects--Topical Terms:
Marketing industry
Customer satsfaction
Advertising
Consumer
Cellular radio

LC Class. No.: THS EAF HF5832.T34W54

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