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Marketing concepts for libraries and information services

Eileen Elliott De Saez

Marketing concepts for libraries and information services - London :Library Association Publishing, 1993. - 145p. ;23cm.

Bibliography: p.135-141
Incudes index

ISBN: 0-85157-448-3

Subjects--Topical Terms:
Library administration,
Marketing,
Management,
Library planning

LC Class. No.: Z678.S23

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