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Principles and practice of marketing

Jobber, David

Principles and practice of marketing - 2nd ed.- - London: McGraw-Hill, 1998 - xvi,711p.: ill.; 27cm.

Includes index

ISBN: 0-07-709435-2

Subjects--Topical Terms:
Marketing
Marketing-Europe-Case studies

LC Class. No.: HF5415.J5

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