Principles and practice of marketing
Jobber, David
Principles and practice of marketing - 3rd ed.- - London: McGraw-Hill, 2001 - xxiv,823p.: ill.; 27cm.
Includes index
0-07-709613-4
Marketing
Marketing-Europe-Case studies
HF5415.J5
Principles and practice of marketing - 3rd ed.- - London: McGraw-Hill, 2001 - xxiv,823p.: ill.; 27cm.
Includes index
0-07-709613-4
Marketing
Marketing-Europe-Case studies
HF5415.J5