Principles and practice of marketing

Jobber, David

Principles and practice of marketing - 3rd ed.- - London: McGraw-Hill, 2001 - xxiv,823p.: ill.; 27cm.

Includes index

0-07-709613-4


Marketing
Marketing-Europe-Case studies

HF5415.J5
Copyright © All rights reserved. University of Dar es Salaam, Directorate of Library Services
Powered by Koha. Installed, Configured, and Customized by the Library ICT Department