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Market - share analysis: evaluating competitive marketing effectiveness

Cooper, Lee G.

Market - share analysis: evaluating competitive marketing effectiveness - Boston: Kluwer Academic Publishers, 1988 - xv,279p.: ill.; 24cm. - (International series in quantitative marketing) .

Includes bibliographical references and index

ISBN: 0898382785

Subjects--Topical Terms:
Marketing
Decision making
Mathematical model

LC Class. No.: HF5415.135.C66

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