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Consumer buying decision of telecommunication services: the case of Tanzania mobile phones companies

Makorere, Robert.

Consumer buying decision of telecommunication services: the case of Tanzania mobile phones companies - Dar es Salaam: University of Dar es Salaam, 2007 - xiii,76p.: ill.; 30cm.

Inclides bibilographical references
Thesis: MBA(Marketing)University of Dar es Salaam

Subjects--Topical Terms:
Consumer Purchasing Decision
Telecommunication services
Mobile phone
Tanzania

LC Class. No.: THS EAF HF5415.33.T34M34

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