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The role of social networks in building customer-brand relationships in Tanzania : case study of Hotel in Dar es Salaam

Thomas, Christina

The role of social networks in building customer-brand relationships in Tanzania : case study of Hotel in Dar es Salaam - Dar es Salaam : University of Dar es Salaam, 2015. - xii,97p. : ill. ; 30cm.

Including bibliographical references

Subjects--Topical Terms:
Customer relations
Branding (Marketing)
Relationship marlketing
Hotels
Social networks
Dar es Salaam regio
Tanzania

LC Class. No.: THS EAF HF5415.32.T34T4756

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