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Consumers' perception of advertising in Tanzania

Kapesi, Bernard V.N

Consumers' perception of advertising in Tanzania - Dar es Salaam: University of Dar es Salaam, 2007 - x,73p.: ill.; 30cm.

Includes bibliographical references
Thesis: M.B.A (Marketing) University of Dar es Salaam

Subjects--Topical Terms:
Advertising
Consumer perception
Tanzania

LC Class. No.: THS EAF HF5832.T34K36

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